Stagwell has appointed Lena Petersen as Chief Brand and Communications Officer. In this role, she leads the network’s global brand and communications team, overseeing internal and external communications, brand identity and executive visibility.
Lena brings over 30 years of experience across marketing, media, and storytelling. She most recently held senior leadership roles at Sugar23 and MediaLink, a UTA company, where she advised brands and executives on growth strategy, brand transformation and cultural relevance.
Lena succeeds Beth Sidhu, who is transitioning to the role of CEO at SPORT BEACH.
Speaking on her appointment, Lena said, “I’m excited to join Stagwell as Chief Brand and Communications Officer. Stagwell’s commitment to innovation and its powerhouse network of agencies offers a unique opportunity to elevate the brand, amplify our story, and connect with audiences in meaningful ways. I’m eager to drive bold, forward-thinking communications that showcase the creative impact of the entire global network and the transformative work we do in partnership with our clients.”