LEGOLANDA Malaysia Resort has appointed Mutant as its public relations agency for Malaysia and Singapore.
The year-long retainer, with the option to extend, will see Mutant leading media relations, regional publicity, and influencer engagement for LEGOLAND's 2025 campaigns across both markets, to drive awareness and brand love through cross-market communications strategy. The agency is kicking off the partnership with the launch of LEGOLAND's third annual Splash Carnival, a water-themed celebration.
"At LEGOLAND Malaysia Resort, we believe in the power of storytelling to spark imagination and bring people together," said Thila Munusamy, Director of Sales and Marketing at LEGOLAND Malaysia Resort. "As we continue building awesome experiences for guests of all ages, we're thrilled to partner with Mutant, an agency that truly understands how to craft meaningful narratives and create buzz across borders."
Archana Menon, Country Manager at Mutant, shared, "We're honoured to partner with LEGOLAND Malaysia Resort to drive creative campaigns that spark joy, curiosity, and connection. From immersive media experiences to regionally resonant narratives, we're excited to help bring their brick-built magic to life across Malaysia and Singapore."