Luxury Concierge Real Estate (LCRE) has appointed Vinita Hirani as Head of PR and Marketing, overseeing brand storytelling, corporate communications, public relations, media relations and integrated marketing across LCRE and LCRE Privé.
In the role, Hirani is responsible for strengthening the company’s brand presence, building visibility across key markets, and supporting relationships with internal and external stakeholders, including developers, investors, media, partners, and clients.
She brings more than 18 years of experience across public relations, branding, marketing and strategic communications. Her remit includes developer relations, stakeholder engagement, strategic partnerships, thought leadership, reputation management, content strategy, events, and influencer collaborations.
Vinita also leads executive profiling, corporate communications, media engagement and bespoke marketing campaigns that reflect the company’s focus on excellence, innovation, client-centric service and value creation across prime and ultra-prime real estate in the region.
She works closely with internal and external teams to support a cohesive brand narrative, business growth and the positioning of LCRE and LCRE Privé within the luxury real estate sector.