Vero has brought in Joana Marie Demore as Senior Influencer Relations Specialist for the Philippine market. In her new role, she supports Vero�s aim to elevate the region�s creator economy through storytelling, earned media and influencer-brand strategies.
Having worked with various media and PR agencies for close to a decade, Joana has led digital PR campaigns, events and influencer marketing strategies spanning diverse sectors, including FMCG, telecommunications, fashion, beauty and F&B.
Commenting on the appointment, Umaporn Whittaker-Thompson, Vero�s Chief Commercial Officer and Head of Influence said, �As the influencer marketing landscape becomes more dynamic and sophisticated, her leadership will not only help us deliver more impactful campaigns for our clients in the Philippines but also strengthen our innovative approach and expand our trusted network of creators across the region. Joanna brings the kind of perspective and experience that allows us to stay ahead of trends and build meaningful, long-term partnerships between brands and influencers.�