The Hoffman Agency has welcomed Fairuza Iqbal (Fai) as a Senior Account Manager. Based in Jakarta, he supports the agency�s clientele in Malaysia by driving integrated and cross-border initiatives as part of the agency�s Southeast Asia hub.
Fai joined from tech company, Bukalapak, where he led strategic communications across the group and its subsidiaries. His industry experience spans stakeholder engagement, brand building and campaigns within the technology and e-commerce sectors.
Vicky Wong, General Manager of The Hoffman Agency Malaysia, stated, "Fai�s addition aligns with The Hoffman Agency�s strategy of building a regional hub team that can seamlessly support clients across markets. His deep understanding of both the Indonesian and Malaysian markets strengthen the team�s ability to deliver nuanced and locally relevant communications strategies."