GO Communications has appointed Kristine Lim as Communications Director, joining the agency’s senior management team. In her new role, she will oversee the agency’s bluechip clients and support GO’s growth across its specialised practice areas.

Kristine brings close to 20 years of experience across tourism, hospitality, and destination marketing. She has held senior roles at Genting Malaysia Berhad, Themed Attractions Resorts & Hotels, SuperPark Malaysia, and the Singapore Tourism Board, where she led integrated marketing, media relations, and stakeholder engagement initiatives across both public and private sectors.

Speaking of the appointment, GO’s CEO, Peter de Kretser said, “We are extremely delighted to welcome Kristine to the GO family. With her wealth of experience across multiple sectors and mature outlook on our evolving industry, she brings unique skillsets and a significant dose of passion to the agency. With her on board, we are excited to continue delivering the high level of strategic and creative thinking our supportive client portfolio has come to expect.”

Kristine added, “I look forward to applying my years of experience at GO Communications. What excites me most is GO’s strong creative DNA and its people-first culture. I believe great communications start with great collaboration — where strategy, creativity, and passion meet. I’m confident we can elevate our clients’ stories and continue shaping GO into one of Malaysia’s most trusted and innovative communications partners."