Kreab, a global advisor in strategic communications, has launched Kreab Saudi Arabia, establishing a fully operational office in Riyadh and the firm’s first regional office in the Middle East. As part of this expansion, Kreab has appointed Shurjil Syed as Managing Partner of Kreab Saudi Arabia and Theodor Swedjemark as Chairman of Kreab Saudi Arabia.
Based in Riyadh, Shurjil brings over two decades of strategic communications and public affairs experience in Saudi Arabia, across the energy, technology, engineering, consulting, and consumer goods industries in the government and private sectors, including with the Public Investment Fund (PIF). He works closely with Kreab’s global leadership and senior advisors to ensure that local clients are supported by integrated, on-the-ground expertise.
Established in close coordination with the priorities of the Ministry of Investment of Saudi Arabia (MISA), Kreab Saudi Arabia serves as the firm’s anchor in the broader Middle East region, supporting Saudi institutions, government partners, international investors, and organisations.
Kreab Saudi Arabia also offers full Kreab’s international portfolio, advising government entities, organisations, family conglomerates, and multinational companies operating in or entering the Saudi Arabian or Middle Eastern market.
“Saudi Arabia is undergoing one of the most ambitious transformations anywhere in the world. Establishing Kreab’s office in Riyadh is a clear expression of our long-term commitment to the Kingdom and confidence in Vision 2030 and beyond. We look forward to contributing to the Kingdom’s exciting transformation, collaborating with government, industry and organisations from Riyadh, the Middle East, and around the world," said Peje Emilsson (pictured), Founder and Owner, Kreab Worldwide.
"With Theodor and Shurjil, along with our senior advisors, we will bring the full strength of our international network to clients in Saudi Arabia and the region.”