PR News

KJ Green sets up boutique PR and comms recruitment agency

KJ Green has launched The Shortlist, a boutique recruitment consultancy based in Singapore, dedicated to helping PR and communications teams build stronger and more connected teams.

With a unique model that limits partnerships to just five clients at a time, The Shortlist offers personalised, high-impact hiring support at a time when the industry is facing rapid change.

With over a decade of experience in the PR industry, including her most recent role as Director, PR & Communications at 33 Talent, KJ brings a deep understanding of the communications landscape and an established network to her new venture.

The Shortlist will support hiring needs across the breadth of PR, and communication teams, primarily in Singapore.

KJ commented, "The timing couldn’t be more relevant. Comms teams are being asked to move faster and think bigger, so a talent partner who deeply understands their business is priceless."

“By working with only five clients at a time, we deliver deeper focus, smarter hiring, and a truly personal partnership.”
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GWPR
Industry update

GWPR announces recipient of its 2025 Australia Mentoring Scholarship

GWPR Australia has announced Maya Ivanovic, Associate Director - Client Services at Palin Communications, as the recipient of its inaugural 2025 GWPR Mentoring Scholarship.

Delivered in partnership with Beaumont People, the fully funded scholarship provides Maya with access to Beaumont People's 6-month LEAD Program, designed to improve leadership capabilities, executive presence, and career development. The program includes personalised mentoring, strengths-based coaching, interactive masterclasses, and strategic networking opportunities.

The pilot scholarship initiative was launched to address what the organisation described as a critical gap in professional development, supporting early to mid-career women in PR and corporate affairs, a cohort it says is often overlooked by existing coaching and mentoring programs.

GWPR Australia launched the local mentoring program with CPRA and Beaumont People as a pilot program in early 2025, with an aim to make mentoring accessible, practical, and tailored to real-world challenges faced by women in the communications industry.

Chair of the GWPR Australia Mentoring program, Carden Calder, said: "The response from the women who applied, and who took our offer of feedback up, was shocking. Every single participant we spoke to cited a lack of mentors in the profession, the difficulty of accessing quality mentorship, and the gaping absence of programs that go beyond role-specific skills development."

Reflecting on her selection, Maya said, "The LEAD program is an opportunity for me to step out of my everyday and invest in my development with intent. I'm looking forward to learning and mentorship that challenges my thinking, explores different leadership styles, and exposes me to important feedback to help me build executive-level confidence and clarity."
Roblox
Industry update

Roblox hires new APAC communications leader

Papri Dev has stepped into the role of APAC Communications Head at Roblox. Based in Singapore, she spearheads strategic communications and brand building across APAC for the gaming and creation company.

Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.
SMMA
Events

SMMA Awards 2025 expands entries to include PR

The Association of Advertising and Marketing Singapore has announced the opening of entries for the Singapore Media Marketing Awards (SMMA), adding new PR categories. 

The awards recognise best-in-class work in storytelling, social impact, innovation, and digital creativity across marketing and media disciplines.

This year’s expanded awards framework features 21 new categories, including Best in Communications / Public Relations, Best PR Campaign, and Best Creative PR Stunt.

The call for entries will last until 14th September 2025. 
 
Visit here for more information.