(Pictured left to right: Harry Deje and Shirley Tangkilisan)
Burson Indonesia has named Harry Deje as Chief Operating Officer and Shirley Tangkilisan as Managing Director to lead the firm's business operations in the market. Having been part of the agency since its inception, the two will play a key role in strengthening Burson's position as the communications partner of choice in Indonesia.
"We grow, innovate, and strive to maximise AI Sector - Technology, without forgetting the human values that are our fundamentals. Our leadership remains rooted in relevant and visionary consultations to clients that come from deep insight and mature experience," said Marianne Admardatine, CEO of Burson Indonesia and Head of Innovation & Creative Transformation Burson Asia-Pacific.
“I am therefore very pleased to welcome Harry Deje and Shirley Tangkilisan as our new COO and MD. Having worked with both of them for many years, I am confident that their leadership, together with the strength of our management team, will further enhance our services, strengthen our business, and amplify the value we provide to each client.”
Harry said, "We see communication as no longer just an operational support, but a strategic foundation that determines business progress and resilience. We understand how important it is to be able to create more new communication solutions that answer various industry challenges today and in the future. With this new role, I focus on strengthening Burson Indonesia through a communication strategy that is integrated into business targets, strengthening various killer offerings, optimising various unit functions, and bespoke solutions based on data analytics and digital."
Shirley added, "Since its establishment, Burson Indonesia has implemented a clan culture that encourages every individual and team to innovate. We will continue to strengthen this work culture by increasing the capabilities of talent and sectoral expertise in Burson Indonesia so that we can consistently provide communication solutions that are appropriate, relevant, and have a positive impact on all clients across industries."