PR News
Luciana Blackwell

Kekst CNC brings in new Partner in Abu Dhabi

Global strategic communications boutique, Kekst CNC has welcomed Luciana Blackwell as Partner at its Abu Dhabi office.

With over two decades of professional experience, she has held transformative roles, including the first Digital Editor at The National and strategic positions at ADNOC, Abu Dhabi’s Department of Culture and Tourism and, most recently, Masdar. Luciana was also a Partner at FGS Global, where she played a key role in launching and leading its digital practice in the Middle East. 

"We are delighted to welcome Luciana to our team. Her extensive understanding of the region and her strategic insight in digital and financial communications and corporate positioning will considerably strengthen our capabilities in the UAE and beyond. Luciana’s leadership is an important next step in our continued expansion in the region, allowing us to achieve transformative results for our clients," said Ben Curson, Partner and Head of Middle East at Kekst CNC

"I am thrilled to join Kekst CNC, a firm celebrated for its strategic acumen, client servicing and communications excellence. I look forward to collaborating with Kekst CNC’s talented team as we continue to create value for our clients and drive forward our growth and success in the UAE and wider Middle East market," said Luciana.

Previous story

Ogilvy Vietnam announces executive changes

Next story

Brad Pogson expands remit at Lendi

You might also enjoy

FTI
Industry update

FTI Consulting strengthens financial communications and special situations capabilities in Asia

FTI Consulting has announced a series of senior appointments to the financial communications and special situations practice within its strategic communications segment across Asia.

Kainoa Blaisdell has rejoined FTI Consulting as a Managing Director in Singapore as previously reported on Telum.

Joining Kainoa in Singapore is Justin Teh, who has also returned to the consultancy as Senior Director. He brings experience advising on multi-stakeholder transactions, including M&A, IPOs, activism defence, and restructurings. In his new role, Justin also supports clients with investor relations programmes, as well as advises asset and wealth management firms across the region on issues management and corporate reputation strategies.

In Hong Kong, Rita Fong has been promoted to Managing Director. Her remit includes leading financial communications engagements in Hong Kong, specialising in deal advisory, investor relations, and crisis management for listed companies. Rita will also advise clients on a range of M&A and special situations, including shareholder disputes, activism, proxy fights, hostile takeovers, and restructurings.

The appointments build on the arrival of Jason Leow as a Senior Managing Director based in Singapore in December 2025, as previously reported on Telum.

“These appointments and the promotion of Rita underscore our commitment to building the strongest financial communications and special situations bench in Asia,” said Tom Evrard, Head of Strategic Communications, Asia at FTI Consulting.

“Kainoa and Justin both bring deep sector expertise and proven track records in advising clients through complex transactions and reputation challenges. Combined with Jason’s market leadership and Rita’s extensive transaction experience, we are exceptionally well-positioned to help clients navigate Asia’s highly dynamic transaction landscape. With increasing deal complexity, cross-border activity, and heightened regulatory scrutiny, clients need advisors who truly understand - and that is exactly what this team brings.”

Mark McCall, Global Head of Strategic Communications at FTI Consulting, added: “In an environment of heightened deal activity, aggressive shareholder scrutiny and complex special situations, clients demand advisors who can move with precision, speed and deep market intelligence.

“This strengthened team in Asia significantly enhances our global M&A and activism offering, delivering seamless cross-border support and data-driven strategies that protect and create value for clients. As Asia remains a critical driver of global deal flow, this integrated capability ensures clients receive regionally nuanced counsel across the full transaction lifecycle.” 

Rosie
Moves

Rosie Dann moves in-house and joins retail sector

Rosie Dann has joined the team at ghd as PR, Influencer and Events Manager. She has recently finished a stint at pressed. PR as Account Manager, following more than three years at AMPR. 

SuperReturn
Industry update

SuperReturn Middle East 2026 picks media partner

NorthStar Insights has been appointed as a media partner for SuperReturn Middle East 2026, organised by Informa. The private capital gathering convenes more than 600 senior decision-makers, which takes place from 13 to 15 October 2026 at The Ritz-Carlton, DIFC, Dubai.

The firm will lead press and media relations for the event, delivering a dedicated media strategy, senior journalist engagement across regional and international financial media and coverage support throughout the conference cycle, working directly with Informa's marketing team from through to October.

"Gulf capital is being scrutinised in a way it has not been before, as investors, policymakers, and the international press try to read a region navigating conflict, recalibrating its economic ambitions, and deepening its footprint across Asia and the West. The quality of that coverage matters. SuperReturn Middle East is where the most consequential conversations in private capital happen and we are proud to help ensure they reach the audiences that need to hear them," said Arth Malani, Founder and CEO of NorthStar Insights.

“As private capital in the Gulf navigates an inflection point, NorthStar Insights' appointment reflects a growing recognition that how the region's investment story is told matters as much as the capital flows themselves.

A representative from SuperReturn Middle East said, “We are delighted to partner with NorthStar Insights to build visibility for SuperReturn's flagship Middle East event. The region is embarking on a new chapter, and having the right partner to help shed light on the key debates and conversations is more important than ever. Working with NorthStar will allow us to deepen our visibility and coverage across the market helping position SuperReturn Middle East as the platform to turbocharge this new phase of dealmaking in the region and beyond."