Global strategic communications boutique, Kekst CNC has welcomed Luciana Blackwell as Partner at its Abu Dhabi office.
With over two decades of professional experience, she has held transformative roles, including the first Digital Editor at The National and strategic positions at ADNOC, Abu Dhabi’s Department of Culture and Tourism and, most recently, Masdar. Luciana was also a Partner at FGS Global, where she played a key role in launching and leading its digital practice in the Middle East.
"We are delighted to welcome Luciana to our team. Her extensive understanding of the region and her strategic insight in digital and financial communications and corporate positioning will considerably strengthen our capabilities in the UAE and beyond. Luciana’s leadership is an important next step in our continued expansion in the region, allowing us to achieve transformative results for our clients," said Ben Curson, Partner and Head of Middle East at Kekst CNC
"I am thrilled to join Kekst CNC, a firm celebrated for its strategic acumen, client servicing and communications excellence. I look forward to collaborating with Kekst CNC’s talented team as we continue to create value for our clients and drive forward our growth and success in the UAE and wider Middle East market," said Luciana.
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
