Australian PR agencies, KateCo. PR and Two Hands Agency have announced a strategic merger, bringing together decades of experience and a shared vision for the future of global communications.
Two Hands Agency will transition into KateCo. PR and will offer expanded capabilities across brand strategy, earned media, influencer marketing, events and global communications.
Founder of Two Hands Agency, Simone Marshall (pictured right), will assume of the role of Global Agency Director and will work alongside KateCo. PR's US-based team, where she will leverage her understanding of the US market and expand their luxury, lifestyle and fashion portfolio.
Kate Keane (pictured left), Founder KateCo. PR said: “This merge marks a major step in our global growth ambition. From our Melbourne HQ, alongside our US based team, we’ll offer expanded capability across global communications – while keeping the personalised, founder-led approach Simone and I are known for. It’s an exciting year ahead for our team, and we look forward to continuing to lead a values-first agency — delivering connected, culturally resonant work for existing and prospective clients.”
Simone Marshall, Founder of Two Hands Agency, said: “Kate and I have long shared a deep respect for each other’s work, and forming The Residency in 2024 confirmed how naturally our visions aligned and became the catalyst that showed us what was possible together. With complementary expertise and a clear belief in global growth, we’re entering an exciting new chapter, one that allows us to deliver more strategic, connected and impactful work for brands both here in Australia and internationally.”