AKA Communications has been appointed as the official PR and communications agency for Junk Smash Burgers, the European smash-burger concept, as it prepares to launch its first UAE location later this year. The launch is part of ICON Hospitality’s continued expansion in the region, following the rollout of international concepts including EL&N London and Loris Restaurant.
Commenting on the partnership, Antony Rettie, Co-founder of AKA Communications, said: “We’re excited to partner with Junk Smash Burgers for their UAE launch. Their bold, no-nonsense approach to comfort food aligns perfectly with our hospitality expertise, and we look forward to building a compelling launch narrative that will position Junk as the go-to burger stop in the city.”
(In the picture: AKA Communications Co-founders, Katrina Kutchinsky and Antony Rettie)
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.