Joey Gan sets up advisory in Malaysia

Dairy Australia has appointed Keep Left as its PR and influencer agency of record, following a competitive pitch.

The three-year appointment will see Keep Left support Dairy Australia’s community marketing programme, with a remit spanning PR strategy, earned media, influencer engagement, and reputation-building activity.

Keep Left Head of PR, Gillian Gosling, said the appointment reflects the agency’s strength in building communications programmes that connect brands with the communities they serve.

“Dairy Australia plays an important role in supporting one of the country’s most significant agricultural industries, while also helping Australians understand the value of dairy in everyday life,” she said.

“Our cultural frame methodology looks at the five lenses that shape how people think, feel and behave. For Dairy Australia, that means identifying where dairy already has cultural relevance, and finding credible, creative ways to build trust, pride, and connection.

“We’re proud to be partnering with Dairy Australia on a long-term program that brings together PR and influencer engagement to support community trust and inspire more Australians to choose local dairy with confidence.” 

The Association of Advertising and Marketing Singapore (AAMS) has opened entries for its flagship award programmes, including the Singapore Media Marketing Awards (SMMA) and Gong Awards.

Themed Fearless Frontiers, SMMA 2026 aims to recognise campaigns and teams from local and multinational organisations that used AI to move faster, while drawing on human intelligence and capabilities. The media, content and communications category includes awards such as Best in Communications / PR, Best PR Campaign and Best Use of Integrated Media.

The Gong Awards 2026, themed Defiers of Destiny, aims to recognise the industry’s best ideas that move culture and drive business results. Award categories include PR Gongs, as well as Brand Experience and Activation Gongs. 

Hume Strategies, a new corporate affairs consultancy, has opened its doors in Sydney.

Led by Nick Creevey, the firm will advise clients across media, government and regulation, with services ranging from long-term reputation development to rapid-response issues management.

Most recently Head of External Communications at ASIC, Nick brings close to two decades’ communications experience across the government, banking, and finance sectors. His previous roles include appointments in the Prime Minister’s press office, Airwallex, and Commonwealth Bank.