IJM Corporation has welcomed Jasmine Tai as Marketing and Communications - Retail Head. Based in Malaysia, she leads strategic marketing, branding, communications, and digital initiatives for IJM’s retail portfolio, driving brand positioning and customer engagement.
Jasmine also oversees integrated marketing strategy, public relations, brand development, mall activation planning, tenant marketing support, and digital transformation across the retail division.
With over 12 years of industry experience, she brings industry experience from her previous roles at Penang State Tourism, Gurney Paragon Mall, and Warner Music.