Jaclyn Tsang assumes new role as Senior VP

Libby Hay has been promoted to Executive General Manager - Corporate and Regulatory Affairs at Aussie Broadband. She has been with the organisation since May 2023, joining after three years as Head of Corporate Affairs at Deliveroo.

With a career spanning more than two decades, Libby brings strategic communications, stakeholder and community engagement, issues management, public affairs, and media experience across the telco, technology, FMCG (dairy), utilities, and government sectors. 

Trans-Tasman agency, Tonic Communications, has strengthened its Australian footprint with the appointment of Amelia Oberhardt to the newly created role of Media and Communications Director. Based in Brisbane, the appointment is effective immediately and will see her work across the agency's expanding client roster, including recently secured Queensland-based accounts.

Amelia joins Tonic from Subway, where she was most recently Public Relations & Corporate Social Responsibility Manager AU and NZ. She brings more than two decades of experience spanning radio, television, podcasting, public relations, and event management.

Tonic Communications Managing Director, Georgia Coleman, said the appointment marks an exciting step in the agency’s continued expansion across Australia.

"Amelia’s someone I’ve known and respected for a long time. She’s sharp, connected, and just gets what it takes to cut through in a meaningful way," she said.

"With so much content being created, and AI only accelerating that, the real value now is knowing what’s worth saying, and how to make it land. That’s exactly what Amelia brings."

^{(Pictured: Amelia Oberhardt)} 

Lulu Shen has been appointed Media and Communications Manager at Transport Australia, bringing experience across state and local government in media strategy, cross-platform communications, stakeholder engagement, and multicultural and in-language storytelling.