Impact Porter Novelli (IPN), a full-service PR agency within Omnicom and part of the Impact BBDO network, has expanded its team in the UAE and Saudi Arabia as it steps into 2026.
Sumitra Roy (pictured, left) has been promoted from Associate Director to Director, and Shifa Al Usman (pictured, right) from Account Director to Senior Account Director. Sumitra leads day-to-day operations, supported by long-standing senior team members, with the aim of reinforcing a culture of collaboration, continuity and care across the business. The agency also hired five new team members across multiple levels in Q4 2025 to support its regional growth.
Commenting on the agency’s outlook, Sumitra said, “IPN’s approach in 2026 is simple - partner well, plan with insight, and deliver in an integrated way. With data and intelligence informing our work and Omnicom capabilities alongside us, we can match the right solution to the brief and deliver outcomes clients can stand behind across the UAE and Saudi Arabia.”
In 2025, IPN secured new mandates and renewals across sectors, ranging from electric vehicles and real estate to equestrian sports and government-related entities. In Saudi Arabia, the agency extended its partnership with Saudi Entertainment Ventures (SEVEN) for a further two-year term.