Sunshine Taboada has joined IP Excellera as Digital Transformation Director, based in Dubai. In this newly created role, she is responsible for shaping the firm�s digital strategy, overseeing innovation and AI integration, and building scalable digital, data, and creative capabilities across the business.
Sunshine was previously at FGS Global, where she served as Chief of Staff and Commercial & Operations Director. She also brings agency-side digital and marketing experience from Create Group.