---
title: Integrated communications agency appointed for the launch of the new Chatswood Chase
description: MCMPR appointed by Vicinity Centres to lead comms for the 18-month Chatswood Chase redevelopment, driving repositioning and experiential activations.
---

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# [Integrated communications agency appointed for the launch of the new Chatswood Chase](https://insights.telummedia.com/pr-news/integrated-communications-agency-appointed-for-the-launch-of-the-new-chatswood-chase)

 Written by [Telum Media](https://insights.telummedia.com/pr-news/author/telum-media) | Oct 8, 2025 5:10:22 AM

MCMPR has been appointed by Vicinity Centres to lead its integrated communications strategy for the re-opening of its retail destination, Chatswood Chase.

The agency will spearhead Chatswood Chase's repositioning through a staggered 18-month project, with a rollout that includes communications, talent, creative content, and experiential activations.

Founder and Director of MCMPR, Marie-Claude Mallat, said: "We are proud to be part of the transformative Chatswood Chase redevelopment, an appointment that recognises our team's dedication to delivering world-class service through a dynamic and multi-faceted approach.

"Vicinity Centres is recognised as a leader among Australia's retail property groups, and the scale and innovation of this project are not only industry-leading but are also poised to redefine the shopping centre experience. We are energised to help shape and craft this impactful delivery for our industry."

The appointment follows a stream of recent client wins for MCMPR, welcoming Paspaley Pearls, Jimmy Choo and Michael Kors to its portfolio in the past three months.

[View full post](https://insights.telummedia.com/pr-news/integrated-communications-agency-appointed-for-the-launch-of-the-new-chatswood-chase)

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