In The Media PR expands tourism portfolio and senior restructure

Honeywell Aerospace has appointed Ahjay Rai as its Communications Leader for Asia Pacific, based in Singapore.

In this role, he oversees executive communications, crisis communications, content development, product launches, event management and strategic communications across the APAC region. He also works closely with regional leadership to align communications strategies with both regional and global business priorities.

Ahjay brings more than 20 years of communications experience and was most recently a Corporate Communications Professional at Honeywell Aerospace headquarters in the United States.

Welcoming Ahjay to the role, Adam Kress, Senior Director, External Communications at Honeywell Aerospace said, “As Honeywell Aerospace becomes a standalone public company we’re ramping up our external communication team around the globe, and Ahjay is a critical piece of that growth. His expertise with the APAC media market is invaluable as Honeywell Aerospace grows in the region.”  

Gerard Cockburn has joined Computershare as External Communications Manager. He was previously at the Business Council of Australia as Director of Media. 

Gerard previously pursued a career in journalism and has worked for Seven West Media, The Canberra Times, The Australian and other News Corp Australia publications. 

Independent creative communications agency, Thrive PR & Communications, has landed the product launch and experiential account for EV giant BYD, following a competitive tender across Australia and New Zealand.

The agency group will handle the pipeline of car launches for BYD and DENZA over the next twelve months, handling activations, media relations, corporate, community and government relations, creative content and fleet management.

This marks the third consecutive tender win under the unified Thrive holding umbrella. Thrive will partner closely with its corporate communications sister agency Acuity, which launched earlier this year with BYD as a foundational partner.

Snezna Kerekovic, Managing Director, Thrive Australia, said: "BYD has already proven it can disrupt the mass market; our focus now is on building deep cultural equity for both BYD and DENZA brands. We're not just managing a standard PR pipeline, we are creating high-stakes, cultural experiences that let the product's technology speak for itself.

"We have brought together a team of expert automotive, technology and premium brand specialists who know how to turn innovative technology into unforgettable brand experiences that drive the kind of Excess Earned Attention that genuinely moves the needle and delivers business impact."