IMI Media Group has appointed Mona Elsaka as Chief Brand, Marketing and Communications Officer. In this role she oversees brand, marketing, communications and creative functions across the Group, which includes The National, IMI Ventures and RedBird IMI.
Mona brings experience across brand, marketing and partnerships, having held senior leadership roles at global companies including PepsiCo and Mastercard. Earlier in her career, she worked in the humanitarian sector with the United Nations.
At PepsiCo, Mona led the company’s partnership with Expo 2020 Dubai, while at Mastercard she was part of the global sponsorships and partnerships team, overseeing international properties including the Uefa Champions League, Formula One and the Cannes Film Festival.