PR News
IMI names new CMO

IMI names new CMO

IMI Media Group has appointed Mona Elsaka as Chief Brand, Marketing and Communications Officer. In this role she oversees brand, marketing, communications and creative functions across the Group, which includes The National, IMI Ventures and RedBird IMI.

Mona brings experience across brand, marketing and partnerships, having held senior leadership roles at global companies including PepsiCo and Mastercard. Earlier in her career, she worked in the humanitarian sector with the United Nations.

At PepsiCo, Mona led the company’s partnership with Expo 2020 Dubai, while at Mastercard she was part of the global sponsorships and partnerships team, overseeing international properties including the Uefa Champions League, Formula One and the Cannes Film Festival.

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PEPR
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PEPR Agency names Media Director

PEPR Agency has appointed Abbey Sands as its new Media Director. She made the move after more than eight years at travel marketing communications agency, GTI Tourism, most recently as General Manager. 

Abbey began her agency experience at FORWARD Agency back in 2013. 

Folgate
Industry update

Folgate Advisors sets up Middle East practice

Folgate Advisors has launched a Middle East practice in Riyadh, providing strategic communications counsel and advising clients on business strategy and international communications.



The new practice aims to cater to government and corporate clients in the GCC seeking to engage international audiences, as well as international communications agencies, holding groups, investment funds, and businesses looking to invest, establish, or scale operations in the region.

The Middle East business is led by Principals Peter Thomas and Robert Hanvik in Riyadh, Christophe Ginisty in Bahrain, and Farzana Baduel and David Gallagher in London. The leadership team is supported by a network of more than fifty senior specialists and corporate partners globally. 

Mithras
Industry update

Mithras Partners launches multi-market advisory in Dubai

Mithras Partners, a partner-led strategic advisory firm, has officially launched, offering corporate and financial communications support across key markets including Dubai, London, and Frankfurt.

The firm is led by industry veterans Gregor Riemann, Co‑Founder and Managing Partner; Roland Leithäuser, Co‑Founder and Managing Partner; Kai Mertz, Managing Partner; and Alexander Doll, Chairman. They work with a team of advisors across the EMEA region to support client engagements.

(Pictured from left: Gregor Riemann, Alexander Doll, Roland Leithäuser and Kai Mertz)