Full-service communications agency, iD Collective, has been appointed by Australian footwear brand, Blundstone, to lead its strategic PR, media relations, and influencer communications activity in Australia.
Under the new partnership, iD Collective will deliver a communications programme spanning media relations, press office, and strategic brand storytelling. The agency will also lead organic and paid influencer activity, alongside ongoing media and influencer gifting.
Executive Director of iD Collective, Amanda Booth, said: “We’re delighted to be partnering with Blundstone, one of Australia’s most recognised heritage brands.
“Blundstone has built an incredible legacy while continuing to push boundaries through collaborations that keep the brand fresh and relevant with new audiences. We look forward to bringing our fashion and consumer expertise across PR, media relations and influencer strategy to help tell that story and continue to build the brand’s presence.”