Full-service communications agency, iD Collective, has welcomed two new clients - Quadrant and Kathryn Eisman.
Fashion and lifestyle brand, Quadrant, has tapped iD Collective to lead strategic communications and event management for its Melbourne pop-up. The agency will deliver a campaign to drive awareness and buzz, as well as consumer and community engagement. The multifaceted strategy will encompass strategic media relations, activation logistics and a VIP event, guestlist management, and storytelling.
"We're thrilled to be supporting Quadrant's full-throttle arrival into Melbourne and having the opportunity to activate in line with the Australian Grand Prix - such an epic sporting and cultural moment," said Amanda Booth, Executive Director of iD Collective.
"As experts in the fashion, sport, and the lifestyle space, we are uniquely positioned to bring this global brand to life for a local audience. Our depth of experience enables us to craft creative communications strategies that cut through the noise, drive impact, and build lasting brand equity."
The agency has also announced that it has been appointed as Australian communications partner for journalist, author, and Founder & Creative Director of High Heel Jungle, Kathryn Eisman. The partnership will see iD Collective lead strategic communications in Australia for Kathryn and High Heel Jungle, amplifying her profile across fashion, lifestyle, business and culture, while supporting continued brand growth, media visibility and creative collaborations.