Full-service communications agency, iD Collective, has been appointed by kitchenware retailer, Global Retail Brands Australia (GRBA), to deliver strategic PR, media relations, digital, and influencer communications support across its portfolio.
One of iD Collective’s first campaigns under the partnership was providing PR support for the Baccarat Five Star Factory Direct Warehouse Sale. The agency is building on this momentum by continuing to support GRBA across a range of integrated communications initiatives, including a seeding influencer programme and paid social media activity for luxury home fragrance brand, Wanderlust.
Amanda Booth, Executive Director of iD Collective, said: “It’s so exciting to be working with Global Retail Brands Australia across its impressive portfolio of brands. The success of the Baccarat Warehouse Sale campaign set a strong benchmark and showed what’s possible through an integrated communications approach.
“We’re excited to keep building on this by bringing together our PR, influencer and digital expertise to deliver strategic campaigns that support both immediate objectives and long-term brand growth.”