iD Collective broadens portfolio with new client wins
Full-service communications agency, iD Collective, has welcomed a series of new client wins, spanning fashion, hospitality, tools, and lifestyle sectors:
- Sustainable slow fashion brand, Merrow Anam, has appointed the agency to lead its PR, influencer seeding, and communications strategy. The iD team will be working closely with the brand's designer, Anna Horton, to shape its narrative and elevate its presence across fashion and lifestyle media.
- Authentic Greek restaurant, Kazzi Beach Greek, has tapped the agency to drive communications for the launch of its third venue in Bondi. iD will amplify the restaurant's presence via brand storytelling and targeted outreach to lifestyle and food media.
- Boutique champagne grower-producer expert, Sally Hillman, has engaged iD to shape a refreshed brand identity, encompassing new photography, social content, and a consistent earned media strategy. The brief includes building visibility of Sally’s personal brand, supported by product showings and targeted media gifting.
- Umbrella brand, BLUNT, has named iD as its PR and influencer agency across Australia and New Zealand, supporting the brand through always-on storytelling, earned media, and influencer engagement. The partnership will focus on elevating BLUNT’s credentials and following through a mix of strategic PR moments, media office activity, and a layered influencer strategy across paid partnerships and contra gifting.
- Power tool company, Milwaukee, has appointed the agency to lead the ANZ launch of its 'Forever for the Trade' campaign. iD's focus will be on emotional storytelling, earned media, and user-generated content to deepen brand loyalty and connection with the trade community.
