iD Collective has been selected to support the launch of Melrose FutureLab's NMN (Nicotinamide Mononucleotide) product line.
The agency will support the brand across brand, communications, advertising, media buying, and campaign strategy, with a focus on driving awareness, education, and cultural relevance around longevity science in Australia.
iD Collective's Executive Director, Amanda Booth, said: "Longevity is fast becoming one of the most important conversations in wellness and Melrose FutureLab is leading it in a credible accessible way. We're proud to support the brand at such a pivotal point and help bring this next generation of health innovation into the mainstream."
Industry update
iD Collective adds new client to its roster
by Telum Media
19 January 2026 6:04 AM
1 min read
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R.M.Williams names its integrated comms agency of choice
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Industry update
Australian clothing and footwear company, R.M.Williams, has appointed MCMPR as its integrated communications agency.
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Our focus will be on bringing R.M.Williams’ boots, apparel and community-led mission to life through strategic and multi-channel communications that feel authentic, modern and enduring."
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Felipe Castillo has returned to the aviation sector, joining Airbus in Sydney as Communications Director, Pacific. In the role, he will work closely with Airbus' global comms team, supporting its business divisions across the region.
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