PR News

HWBK continues growth with slew of promotions and new hires

Written by Telum Media | May 26, 2025 4:00:00 PM
Creative communications agency, History Will Be Kind (HWBK), has continued to build its team with three promotions, alongside onboarding two new members:
  • Jack Hazeldine has stepped into the role of Account Director, where he will continue to lead and lend his support across accounts, including Uber and Hilton.
  • Specialising in earned media and travel and tourism, Sarah Cefai has levelled up to Senior Account Manager. Her portfolio includes work for clients such as Celebrity Cruises, Webjet, and Uber.
  • Brooke Gascoigne, who joined HWBK a year ago as Senior Account Executive, has taken on the Account Manager title. She will be working with the likes of Uber, Life360 and Randstad.
  • Sonia Selvakumar has been welcomed to the team as a Senior Account Executive. She joined from Forward Agency, where she supported media relations and influencer marketing with lifestyle brands including Dove, Thermos, and Wicked Sister.
  • Maddie Whitehead has stepped into her first full-time position as Account Coordinator, with experience across lifestyle, beauty, fashion and hospitality brands.
Founder and CEO of History Will Be Kind, EJ Granleese, said: "As a proudly B Corp certified, independent agency, we pride ourselves on building and developing a culture that strikes the right balance when it comes to both challenging and nurturing the talent of the future for this industry. By providing consistent access to stretch opportunities, supporting people’s personal and professional passions, and delivering industry-leading training and development, we’re seeing our team continue to shine and deliver across the board.

"Jack, Brooke and Sarah’s well-deserved promotions reflect their outstanding contributions and leadership across key client accounts. We're equally excited to welcome Sonia and Maddie, whose diverse experience and passion will further strengthen our team.  

"Ten years in and we are continuing to foster the best talent, push the bar, work with and win the most amazing client partners, and make history. I couldn’t be more excited for the year ahead."