Creative marketing agency with offices in Dubai and Riyadh, hrmny, is expanding its services with the launch of its new PR department. The new department integrates PR, influencer marketing, and experiential activations into hrmny’s existing creative ecosystem, syncing strategy, storytelling, and earned impact under one roof.
To lead the new department, the agency has appointed Dana Oraibi as Director - Communications & Growth. With nearly a decade of experience across luxury, fashion, beauty, lifestyle, and sports sectors, Dana has delivered campaigns that connect brand strategy with PR, influencer marketing, and events.
“This isn’t just about adding another service - it’s about evolving how communications work in the region,” said Ayham Homsi, Managing Partner – Creative & Growth at hrmny. “We started as a music label that became a movement. Today, we are scaling that spirit into communications and events, and our goal is to sync creativity with PR and experiential so brands can connect with audiences in ways that feel authentic and relevant.”
“PR has been treated as transactional for too long. At hrmny, we’re building a department where communication feels as culture-first as the creative work itself. From PR, influencer marketing, and events, everything we do will move in sync with culture and community. We’re already collaborating with leading brands, and this is just the beginning,” said Dana on her appointment.