Despite years of investment, most sustainability initiatives fail to deliver meaningful business impact. One key reason is a disconnect between sustainability efforts and what actually drives customer decisions.
Join Telum Media and Goutam Challagalla, Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing at IMD, as we explore how leading companies move beyond “green messaging” to position sustainability as a source of customer value by linking sustainability directly to customer value, improving performance, efficiency, or affordability.
For PR and communications professionals, this represents a shift from promoting sustainability as a virtue to communicating it as a tangible benefit.
Online via Zoom
Monday, 1 June 2026
⏰ 10.30am GST
⏰ 2.30pm SGT/HKT
⏰ 5.30pm AEST
⏰ 7.30pm NZT
Register for How to communicate sustainability in ways that actually work here.