Aged care provider, Heritage Lifecare, has entered into a strategic partnership with New Zealand-based agency, One Plus One Communications, to support its next phase of growth.
Working collaboratively, the two organisations will deliver an integrated approach across brand, PR, and government relations. The partnership includes a rebrand of Heritage Lifecare, underpinned by a newly developed strategic communications framework.
One Plus One Communications Managing Director, Kelly Bennett, said: "We bring deep expertise across brand, reputation, and stakeholder engagement. Working alongside the Heritage Lifecare team, our focus is on delivering integrated, insight-led work that strengthens connection, builds trust, and supports Heritage Lifecare's long-term growth ambitions.
"There's a real sense of purpose and momentum within Heritage Lifecare, and we're excited to partner with the team to help translate that into a clear, compelling, and future-focused narrative in an increasingly complex aged care environment."