Herd MSL has welcomed Amy Dyson as Senior Account Director. She was previously Account Director at The Mint Partners, following ten years at Edelman in London.
PRCA APAC has launched a new Sustainability Glossary to help communications professionals understand and use sustainability terminology more accurately, including where misuse can create confusion or greenwashing risk.
Developed by the PRCA APAC Sustainability Group, the glossary provides definitions and context for 38 commonly used sustainability terms, including ‘greenwashing’, ‘greenhushing’, ‘net zero’, ‘climate neutral’, ‘transition-washing’ and ‘purpose-led’.
The glossary aims to help communicators understand what the terminology means, as well as the nuances and implications of using it.
It also guides communicators on how these terms should and should not be used, helps them identify common misuse and outlines what evidence may be needed to support sustainability claims.
Pranav Rastogi, Chair of the PRCA APAC Sustainability Group, said: “Communicators are operating in an environment where sustainability language is evolving quickly, and claims are rightly receiving greater scrutiny. We need to understand not only what the terminology means, but the context, nuance and implications of using it.
“This glossary is intended to be a practical resource that helps practitioners ask better questions, interrogate the claims they are being asked to communicate, and communicate sustainability issues more clearly and accurately. Good communications cannot substitute for credible business practices, but they can help ensure those practices are represented responsibly.”
The glossary is intended as a practical communications guide rather than a compliance checklist, recognising that regulations and requirements for substantiating sustainability claims vary across Asia Pacific markets.
Jackson Stiles has been appointed Senior Partner, Comms & Engagement, Scams at the Australian Financial Complaints Authority. He is welcomed to the team after close to five years with the Victorian Government, most recently as Chief of Staff.
Jackson brings a comms background spanning professional services, banking and finance, and the not-for-profit sector, following a career in journalism.
Max Corstorphan has returned to comms, joining McDonald’s as Senior Manager, External Communications. This comes after spending the past two and a half years at Seven West Media, where he was most recently Audience Editor for The Nightly.
Max’s career spans both media and comms, with previous appointments at Thrive PR + Communications, Southern Cross Austereo, and Nine.
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