Herd MSL has promoted Tammy Gerrety to Head of Influencer & Talent. In her new role, Tammy will lead the expansion and evolution of the agency’s influencer and talent capability, recognising the growing importance of creator specialty within integrated comms campaigns.
She started at the agency in 2021 and was most recently Senior Social and Content Director. Prior to this, Tammy worked in social media at Coca-Cola as well as within the beauty industry in the US.