Sinar Mas Agribusiness and Food welcomes communications lead

Pullman Singapore Hill Street has appointed Xavier Boey as Assistant Director of Marketing & Communications.

He will be responsible for leading the hotel’s marketing and communications efforts across corporate communications, media relations, brand positioning, digital marketing, reputation management, and events.

Xavier brings hospitality marketing experience from Marina Bay Sands and Pan Pacific Singapore, where he worked on integrated marketing campaigns. 

Arushi Maheshwari has been appointed Director of Communications, Asia at Live Nation.

Based in Singapore, she oversees a suite of communications activities, including strategic communications, crisis communications and press engagement. Arushi brings more than 13 years of communications experience from various organisations, including Netflix, BookMyShow, and Grab. 

Federal Express Corporation (FedEx) Indonesia has renewed its partnership with PRecious Communications as its public relations agency of record.

Running through December 2028, the renewal extends PRecious Communications’ mandate across corporate reputation, trade storytelling, media relations, community impact, and executive visibility initiatives. During the initial retainer period, the agency provided strategic communications support for FedEx Indonesia across a range of industry sectors.

"This renewal reflects the confidence we have in PRecious Communications as a partner who understands our operations and the local landscape," said Garrick Thompson, Managing Director, FedEx Indonesia. "Indonesia's trade landscape is diverse and constantly shifting, and having a communications partner who keeps pace with that, and with our business, matters. We look forward to continuing this partnership as we support Indonesian businesses in an increasingly dynamic global trade environment."

PRecious Communications’ Founder and Group CEO, Lars Voedisch, added, "Our clients are facing a constant stream of noise, from geopolitics and regulation to trade and tariff shifts, all of which can obscure what truly matters. Securing a long-term, 2.5-year commitment from a global logistics leader like FedEx is a powerful testament to our corporate team’s strategic capabilities. We look forward to deep-diving into adaptive, insights-led campaign architecture that amplifies FedEx’s regional trade dominance and digital logistics innovations."