Hawthorn Advisors, an independent strategic communications firm with offices in London, New York and Abu Dhabi, has welcomed Amer Aïdi as Partner. In this role, he leads business growth for the Abu Dhabi office, advising government, sovereign and private sector clients on strategic communications, reputation and stakeholder engagement, while serving the firm's existing client base, working alongside Partner Tracey McLaine.
Amer brings more than 25 years of communications experience, including reputation and crisis management and public affairs, and has worked with government institutions and agencies. He has worked at Hub71, Abu Dhabi Health Services Company (SEHA), Waha Capital, Omnicom Media Group, Abu Dhabi Finance and Weber Shandwick. Most recently, Amer was Communications Advisor to the Director General at ADIO.
”To have Amer join us at Hawthorn is terrific and he will be another valuable Partner in the Abu Dhabi office and the firm more broadly,” said John Evans, CEO, Hawthorn Advisors. “Amer brings a wealth of experience from consultancy, as well as in-house positions in the private and public sectors, most recently at ADIO where he was a Communications Advisor to the Director General. Our team in Abu Dhabi is going from strength to strength, and I am excited for what can be achieved."