HAVAS Red launches EchoWeave

 HAVAS Red has launched EchoWeave, a global specialisation designed to help brands master generative engine optimisation (GEO). Spearheaded by the agency's Australia and UK teams, the development gives communicators and marketers capabilities to understand, measure and elevate brand visibility as AI becomes the primary tool for how people search, compare and decide. 

EchoWeave delivers:

• Multi-model competitor insights: Compare a brand’s visibility against competitors across AI search platforms in a single, comprehensive view.
• Visibility insights: Track how brand visibility shifts over time and adjust strategy as AI models evolve.
• Citation and source analysis: Discover which sources AI models rely on most and understand how a brand can become one of their trusted references.
• Content scoring: Evaluate a brand’s existing content for AI relevance and optimise it to perform effectively at the prompt level.
• Gap analysis: Identify the specific topics and prompt areas where a brand is underperforming and take clear corrective action.

Steve Fontanot, Commercial Managing Director, APAC, HAVAS Red, said LLMs are redefining brand discovery: "EchoWeave gives communications leaders the clarity and intelligence they need to ensure their strongest stories are understood, trusted and elevated within AI-driven environments."

Rachael Sansom, CEO, HAVAS Red Europe and UK, added: “The same question is coming from every CMO and communications leader we speak to: ‘How do we ensure our brand is accurately understood by AI?'

“EchoWeave gives leaders a clear, data-driven path to turn that challenge into a practical plan they can act on today.”