Havas Red Australia has been appointed as the PR, social and influencer agency for global smart home robotics company, ECOVACS, across Australia and New Zealand.
The partnership will see Havas Red deliver an integrated communications program spanning PR, influencer, content creation, social media and experiential activations.
Havas Red will focus on driving ongoing media engagement to tell the brand's story across lifestyle, technology and home verticals, creating and executing influencer and social media campaigns, and planning launch events for media and consumers.
Laura Cario, Managing Partner Consumer & Brand at Havas Red Australia said: "ECOVACS is a true innovator in the smart home robotics space, and we're excited to help them deepen their connection with Australian and New Zealand consumers.
"Our integrated approach across PR, social and influencer will ensure ECOVACS' message resonates with local audiences and positions the brand as the go-to choice for households looking to embrace smarter living."