Global communications agency, Havas Red, has expanded its Australian leadership team with the appointment of Erin Sing as Executive Director, Melbourne, following a period of growth.
Working closely with Australian leadership and specialist teams in Sydney, Brisbane, and around the world, she will be responsible for driving the growth and vision of the agency's Melbourne office and strengthening its integrated national offering across PR, social, influencer and creators, content, digital, and experiential.
Erin brings more than 16 years of in-house and agency experience spanning corporate communications, public relations, public affairs, and marketing. Most recently, she held senior roles in external communications and public affairs at Mars Australia and New Zealand, as well as corporate affairs at Kinrise, following a run as co-founder of Melbourne-based PR and marketing agency, Modern Currency.
Havas Red Australia CEO, Shane Russell, said the agency's scale and diverse set of capabilities was striking a chord with Melbourne brands.
"While Havas Red has enjoyed a long and successful history in Melbourne, the past year has been intentionally transformational. Melbourne is home to an outstanding Havas Red team and agency Village, several of our largest, longest-tenured client partnerships, and a slew of newly won clients that are looking to take larger market share. Now is the right time to accelerate our ambitions and we’re thrilled to have Erin at the helm," he said.
"Clients are looking for dynamic agency partners - those with the strategic capability to understand perspectives from both sides of the fence, and across a multitude of verticals and capabilities. Erin brings those unique perspectives and experience to the table for our clients and growing Melbourne team, which has increased to more than 20 people this past year."