The Hoffman Agency has made two senior appointments in its Singapore office to strengthen client servicing across multiple geographies.

Akansha Rai (pictured left) has been appointed Senior Vice President, Client Partnerships. She will lead regional programmes spanning Southeast Asia, Greater China, and India for brands including Zoom, Oracle, Ripple, and Western Digital. Akansha brings close to two decades of experience across Asia Pacific, spanning stakeholder engagement, reputation management and policy communications.

Keng Wee Ng (pictured right) has joined as Vice President, Client Partnerships. He brings more than 16 years of communications experience across change and issues management, internal and external communications, government relations, and partnerships. Keng Wee spent close to a decade with communications agencies before moving in-house, where he led regional communications at WeWork and PropertyGuru.

Both Akansha and Keng Wee will report to Maureen Tseng, Managing Director, Southeast Asia.

Anya Phillips has been promoted to Account Director at PR and brand engagement agency, Campaign Lab. She joined the team in 2023, relocating from the UK to Sydney, Australia.

Anya has worked at agencies including Ketchum and Edelman, and has supported global brands such as Samsung, Adobe, OPPO, and Colgate.

Hilton has appointed Navender Kaur as Director of Public Relations and Communications (National Marketing Office). Based in Malaysia, she leads integrated PR and communications across Hilton’s portfolio, driving brand visibility, media engagement, and storytelling.

Navender brings industry experience from her previous roles at A Famosa Resort Melaka, Swiss Garden Hotel & Residences Melaka, Swiss-Garden International and Big Bad Wolf Books.

She transitioned from a legal background into public relations more than a decade ago, and has since built a track record in strengthening brand presence and ensuring Hilton’s communications remain confident, consistent and aligned with its brand identity.