Golin has officially launched its sports specialty function, with aims to deliver integrated public relations, experiential marketing and digital strategy to connect teams, athletes and brands to fans.
Led by Golin’s sports, social / influencer, media relations and brand communications specialists, the sports specialty function comprises more than 50 integrated professionals from key markets, including Chicago's global headquarters, as well as Hong Kong, Singapore and London.
The offering employs an earned-led, fan-first strategy to strengthen brands and drive engagement during high-profile events, sponsorships and partnerships. At the core of this offering is SPORTSYNC, a newsroom and social listening hub led by specialists who mine, evaluate, ideate and execute on real-time opportunities across social, earned media and in-person activations.
The sports specialty function currently supports a roster of clients, including ASICS, Discover, Hard Rock International, Lexus Racing, McDonald’s, Mountain Dew, the LEGO Group, PepsiCo Beverages US, Starry and Toyota Gazoo Racing.
“For years, we have delivered exceptional sports consulting during marquee moments, but as brand investments in sports teams and properties continue to increase, we’ve strategically assembled specialized talent who understand the ever-changing sports ecosystem,” said Cori McKeever, Co-President of Golin North America.
“This deliberate investment enables us to ensure our clients maximize their ROI rather than leaving unrealized value on the table. There’s tremendous opportunity for advanced public relations strategies to forge authentic connections with passionate sports audiences who are loyal fans but also hold some of the most influential buying power in today’s marketplace.”