Malaysian ice cream brand, Inside Scoop, has appointed GO Communications to lead PR and communications efforts for its new campaign, Rasa-Rasa Malaysia. The campaign runs in conjunction with Visit Malaysia 2026.
Edmund Tan, Co-Founder of Inside Scoop (pictured right) said, “With ‘Rasa-Rasa Malaysia’, we wanted to capture the feeling of travelling through this country in a way that people could taste. Every flavour was created with much thought. It wasn't just a matter of incorporating an ingredient famous in a state. We wanted to inspire a sense of place, pride and personality.”
“We also brought GO Communications on board as they understand how to take a campaign concept such as this and give it a much larger voice,” he added. “They know how to find the emotional thread within an idea and help it resonate far beyond the product itself.”
Commenting on the appointment, CEO of GO Communications, Peter de Kretser said, “We’re delighted to work with the Inside Scoop team to bring this campaign to life. It celebrates Malaysia’s diversity in a way that feels fresh, fun and easy to connect with, and we’re excited to help share that story.”