Fresh Events Asia has appointed GO Communications to handle all aspects of communications and strategic storytelling for the upcoming The Sky Race™ at Merdeka 118.
Taking place on 30th August 2025 in conjunction with Malaysia's Independence Day celebrations, the tower running event will see participants ascending 118 floors of the building via its internal stairwells (2,845 steps in total) in a time-trial format.
“The Sky Race™ at Merdeka 118 will be an iconic experience that celebrates Malaysia’s spirit of independence and unity. Just like the skyscraper itself, this event will push limits and challenge boundaries, in true celebration of ‘Merdeka’, in every sense of the word,” Jeffrey Ross, General Manager of Fresh Events Asia and Race Director of The Sky Race™, stated.
“We’re also excited to have GO Communications once again with us on this journey. Their ability to distil complex ideas into compelling stories is unmatched. We’ve worked with them on many large-scale events over the years, and their passion and precision never fail to impress,” he added.
CEO of GO Communications, Peter de Kretser, shared, “To be part of a project like The Sky Race™ is nothing short of extraordinary. There are moments in a nation’s cultural or sporting journey that becomes so iconic that it’s etched into the hearts and minds as a symbol of pride. This is one of them. The fact that it's happening at Merdeka 118 makes it all the more powerful. And we’re so glad to work with Jeff and his team at Fresh Events once again to tell this story to the masses.”