GO Communications grows client portfolio

Sophie King has been promoted to Account Director at Herd MSL. She joined the team in 2023 as Senior Account Manager. Prior to this, Sophie gained agency experience in Australia and in the UK.  

Tavy Cussinel has launched Time For T Communications, a Fractional Chief Communications Officer (FCCO) offering aimed at organisations across the globe seeking senior-level communications support without a full-time executive hire.

Tavy explains that the model responds to a growing gap in the market, targeting organisations that recognise the importance of communications but lack senior leadership to unify messaging, manage reputation, and translate business objectives into clear narratives.

"Too many organisations are producing communications activity without a strategic architecture behind it," she said.

"They have tactics, agencies and content, but no conductor. The fractional CCO model gives leaders access to true executive-level communications leadership: someone who sits at the table, shapes strategy, and protects the brand at the highest level."

As a Fractional Chief Communications Officer, Tavy integrates into leadership teams to design and oversee communications ecosystems. Her work includes defining brand narrative and messaging frameworks, aligning internal and external communications, managing agencies and partners, and preparing organisations for reputational risk and positioning executives as thought leaders.

Tavy brings more than 25 years of international experience spanning Southeast Asia, the Middle East, and Europe. She previously founded and sold a London-based public relations agency, and has led regional and country operations for a global communications agency. She has also advised boards, CEOs and senior leadership teams across sectors, including hospitality, healthcare, culture, beauty, fashion, sustainability and corporate brand. 

Full-service content marketing and PR agency, ENTHRAL, has repositioned itself as an earned-first agency. To support this, the agency has brought in five new appointments across its creative, production, and PR functions.

Hayden Isaacs has joined as Business Director, with a focus on the agency's earned-first creative and production offering. He made the move from Dentsu Creative and had previously held roles at WhiteGREY, Leo Burnett, Cummins & Partners, as well as in-house roles at CUB and Brown Brothers.

Tatsiana Baibak has been appointed as PR and Content Group Account Director in Melbourne, as previously reported on Telum.

In Sydney, Jade Glashoff has started as PR and Content Group Account Director. She was most recently Director for Brand USA, Australia and New Zealand at Gate 7. Jade also brings experience from prior roles at Hopeful Monsters and FleishmanHillard.

Paige McLaren and Sally Muul have also joined the team in Sydney as Senior Creative Producers.

ENTHRAL has also celebrated two new client wins, being named Australian and New Zealand communications agency of record for fitness-focused energy drink company, Celsius, as well as adding IHG Hotels & Resorts to its portfolio after a competitive pitch.

^{(Pictured, from left: Hayden Isaacs, Tatsiana Baibak, Jade Glashoff, Paige McLaren, and Sally Muul)}