PR and communications agency, GLOWBORED PR, has been appointed by SHEGLAM to lead strategic communications and campaign execution in Australia. This comes as the brand aims to expand its presence in the local market, with the agency supporting a series of upcoming campaigns and market-facing initiatives.
Under the new appointment, GLOWBORED PR will deliver an integrated program spanning earned media, creator engagement, and brand moments to build cultural relevance and drive awareness.
"We're thrilled to be partnering with SHEGLAM at such a defining moment in the brand's Australian trajectory," said Jeremy Hansen, Founder & Managing Director of GLOWBORED PR.
"SHEGLAM is a brand that understands culture, speed, and accessibility - and this next phase is about translating that energy into meaningful, high-impact moments locally. We're looking forward to bringing that to market in a way that feels both strategic and creatively ambitious."