Giovanna Ingegneri joins luxury and premium comms agency

Brazen MENA has launched in Asia Pacific, with offices in Singapore and Kuala Lumpur, and appointed Angeline Tan as General Manager, APAC.

Angeline brings 19 years of experience across integrated communications, brand reputation and business growth in APAC, EMEA and beyond. Over her career, she has led communications strategies and creative production for global and regional brands including Netflix, Dutch Lady Malaysia (part of FrieslandCampina) and Haleon.

“In a region as diverse as APAC, the most powerful stories are shaped with both insight and cultural understanding,” she said.

“Brazen has built its reputation on doing things the right way, with strategy, intelligence and genuine care for clients. Communications here needs cultural fluency and strategic depth, underpinned by real data. I am proud to lead the agency’s next chapter in Asia Pacific.”

Before its APAC launch, Brazen had operated for more than a decade in the Middle East, where the agency represented brands across the luxury, lifestyle, hospitality, fashion, beauty, corporate and government sectors. Its global clientele includes Marriott, Abercrombie & Fitch, SKIMS, Hilton, Veuve Clicquot and Raffles. The team in APAC and MENA has already begun building its portfolio, currently working with maternal-care platform, Bosom.

Louise Jacobson, Managing Partner of Brazen MENA & APAC, said, "APAC is one of the most exciting regions in the world - fast-moving, reputation-conscious and home to some of its most ambitious brands. It demands cultural fluency, strategic depth and communications built on insight. That is what we have spent more than a decade delivering for some of the world's most recognised brands, and that is what Angeline and the team will bring to clients here.” 

Ashbury has elevated its team members in Dubai and Singapore, strengthening its advisory team.

Based in Dubai, Audrey Kabilova (pictured left) has been promoted to Director, Advisory. Audrey has played a key role in establishing the firm's presence as a strategic communications partner in the Middle East, strengthening partnerships as well as driving new business.

In Singapore, the team has promoted Abigail Teh (pictured right) to Associate, Advisory. Having joined the firm two years ago, she brings a client-centric approach to the team's client portfolio.

Ayden Ong has been appointed General Manager, Singapore at We. Communications.

In the newly created role, Ayden will oversee day-to-day strategic growth and client delivery, while continuing to strengthen the agency’s integrated communications and AI-led capabilities. He will report to Daryl Ho, Managing Director, Singapore.

Ayden most recently served as Vice President, Client Growth, where he drove business development, expanded the agency’s client portfolio and led its digital innovation agenda. He also led AI readiness at the agency and built integrated communications, creative and content-at-scale offerings for clients.

Commenting on the appointment, Daryl said, “We.’s growth has always been driven by our people. Investing in leadership from within lets us move even faster on the capabilities, culture and expertise that define our business. Ayden brings the innovation and operational discipline that will help us continue to evolve and deliver world-class communications alongside our clients.”

Ayden added, “The most successful agencies are those that keep reinventing while staying true to what made them successful in the first place. My focus will be building on that foundation and ensuring that we remain a relevant and trusted partner to clients navigating an increasingly complex digital-first business and communications landscape.”