South African Tourism has appointed tourism marketing agency Gate 7 as its in-market public relations and communications representative for Australia and New Zealand.
Gate 7 will deliver an integrated program across earned and owned channels, bringing PR, social media and broader communications together.
The appointment will see the agency work alongside the local South African Tourism team to drive awareness, consideration and visitation to South Africa from the Australian and New Zealand markets. A key focus will be highlighting ease of access, with convenient direct flights from Sydney and Perth, as well as one-stop connections from across Australia and New Zealand.
Jo Palmer, Founder & Managing Director of Gate 7, said: "South Africa is on the bucket list for so many across Australia and New Zealand, and we are proud to be working with the team at South African Tourism to represent such a dynamic and rewarding destination.
"Whether it’s spotting wildlife on safari, exploring neighbourhoods in Cape Town or connecting with local culture, South Africa offers depth, diversity, and exceptional value. We look forward to bringing these stories to life in a way that feels inspiring, relevant and within reach for travellers across the region."