Gambit Communications has announced a multilayered expansion titled � Gambit 3.0�, which features the launch of four branded divisions to unite brands and team members who share common approaches to storytelling to prioritise synergy and authenticity.A The four divisions are:
- Gambit Pulse:A focused on trends, disruption and passion, for brands that live in momentum and thrive on urgency, relevance and creative heat
- Gambit Sage: the corporate, consultancy and sustainability division that offers calm, gravitas and strategic thinking
- Gambit Atelier: the fashion, culture and entertainment department that brings a studio mindset to a pop-culture world
- Gambit Fwd: powers the industries and visionaries defining tomorrow in technology, property, mobility and innovation
The divisions have been supplemented by a 26-person hiring spree, which has included 21 new additions since the start of the year, and five more are set to join before the end of the summer, bringing the agency's size to 50 full-time team members.A To help the teams live their ethos, the team has also invested in two new office spaces, Gambit Pulse HQ and Gambit Boutique. These line up alongside Gambit�s existing HQ, which has been refurbished.
Founder & Managing Director, Jamal Almawed, said: �In the six years since we launched, we�ve shaped and reshaped the agency model, always operating with clear guiding principles on how to build healthy dynamics with clients and with each other, and what the workplace should look like. We have pioneered new ways of looking at communications, creating a meritocracy built on shared values, drive and ambition. Gambit 3.0 is us making the first move once again, to become better storytellers, driven by curiosity, authenticity and cultural literacy.�
A
Gambit has grown its multinational client roster with major tender wins since the start of the year, including Samsung, Property Finder, Majid Al Futtaim�s lifestyle portfolio featuring LEGO, lululemon and Crate & Barrel, as well as The Red Sea International Airport in Saudi Arabia, and FIX Dessert Chocolatier � the original Dubai Chocolate.