Gambit Communications has welcomed Bassel Barakat as Senior Director, in a strategic role overseeing key clients in the independent agency’s portfolio.
Bassel brings 12 years of experience to his new role, including senior positions on both the agency and brand sides. He has built and led communications strategies that span brand reputation across B2G, B2B, and B2C, with a specific focus on Saudi Arabia.
In his most recent role, Bassel led external comms at Deloitte Middle East, working closely with a network of external and internal stakeholders, handling integrated campaigns, thought leadership, and crisis management. Prior to that, he held several senior roles at global and regional communications agencies, where he served clients such as Rolls-Royce Motor Cars, Ferrari, Saudi Esports Federation, Saudi Football Federation, Saudi Ministry of Sports, Coca-Cola, Marriott International and Honeywell.
Jamal Almawed, Founder & Chief Executive Officer of Gambit Communications, said: “Bassel’s career trajectory speaks for itself. His work has been recognised by industry bodies and titles like MEPRA, SABRE Awards and Campaign Middle East, making him the right person to take on this strategic role. We’re excited to have his expertise in our team, as we continue to grow in our ‘Gambit 3.0’ phase of expansion.”