Gabriel Polychronis moves into the agency world

Rani Hartanti has been promoted to Head of Corporate Communications & ERM at Mahadana Dasha Utama.

Based in Jakarta, she is responsible for leading the company’s strategic communications and media engagement, while overseeing corporate branding, crisis communications, reputation and enterprise risk management, and insurance programmes across the organisation.

New Zealand-owned PR agency, Undertow Media, has reshaped its senior team with two promotions and a new hire.

Ash McEnaney has stepped into the newly created role of Head of Agency. She will be at the helm of Undertow's day-to-day operations and continue developing its integrated communications capability.

Renai Hagstrom has been promoted to Group Account Director after four years with Undertow. She oversees the agency’s beauty and wellness portfolio, spanning ghd and brands under The Estée Lauder Companies, including M·A·C, Jo Malone London, and La Mer.

Jess Carew joins the agency with 15 years’ experience across lifestyle, health, and beauty communications. She has previously worked with clients including Dermalogica, The Beauty Chef, CASETiFY, and Avène.

Undertow Managing Director, Greer Bland, said the appointments mark an important evolution for the independently owned agency.

“Ash has made an enormous impact on Undertow in three years. She’s commercially sharp, has incredible instincts with clients and people, and understands what makes this agency tick without feeling the need to change the things that make us different.

“Renai and Jess back this up with immaculate media relationships and the nosey-by-nature attribute that has become an Undertow ticker.”

The senior team changes follow a string of new client wins, including Warehouse Stationery, Pandora, Wonky Box, and the return of Caci Clinic to its client portfolio.

(Pictured, from left: Renai Hagstrom, Ash McEnaney, and Jess Carew)

Erin Fisher has been promoted at fitness app, SWEAT, as Brand and Communications Lead. She has been with the team for nearly five years and was most recently Editorial & Copy Manager. Prior to this, Erin worked in-house in the telco sector, following journalism roles at Bauer Media Group in New Zealand.