Small-group adventure operator, G Adventures, has announced the appointment of Maddy Schilg as Communications Manager for Australia and New Zealand as it aims to bolster its storytelling across the region.
Maddy joins the organisation with experience in the travel sector, most recently as PR Manager at Visit Sunshine Coast, where she led campaigns including the 'Robert Irwin Lookalike Contest' and the 'Sunshine Sickie'. Before that, she spent five years in London working across creative and travel PR agencies, including One Green Bean, with clients such as Tourism Australia, Qatar Tourism, and TUI.
G Adventures Managing Director, Sean Martin, said: "We're thrilled to have Maddy on board to help grow and strengthen our relationships with media, champion what makes G Adventures different, and keep building brand love across the region.
"Her genuine passion for G Adventures, understanding of the brand and experience delivering creative, standout travel PR campaigns made her the perfect person to help spread the word of G. Australia and New Zealand continue to be a hugely important and growing market for us, and these investments reflect the exciting future of adventure travel and more meaningful ways to explore the world."
Maddy said: "I'm elated to join a brand with such a strong commitment to making the world a better place. G Adventures is more than just a travel company, it is a global community, sharing a belief that travel should do good. Media are a key part of that community, and I'm excited to help grow relationships across the market and to spotlight the incredible human-led and community stories around the world."