FWD Hong Kong & Macau has appointed Queenie Lam as Chief Marketing Officer. In this role, she is responsible for leading the overarching marketing strategy for the company across the two markets, which includes overseeing its brand narrative and media and customer engagement initiatives.
Queenie reports to Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD.
With more than 20 years of experience in the financial services industry, she started her career at Bates Hong Kong before moving to PCCW and DBS Bank. Her work includes developing and managing brand activations, customer relationship management solutions, and loyalty programmes.
"I am a strong advocate of our brand promise, 'Celebrate living'," commented Queenie. "By placing customers at the heart of everything we do, we are shaping a distinctive brand narrative that reflects the real moments in people's lives, and we bring this story forward through innovative and meaningful campaigns that encourage everyone to live life to the fullest. I am pleased to be part of the journey in changing the way people feel about insurance, making it simpler, warmer, more human and deeply connected to the moments that matter."